Showing posts with label Handbook. Show all posts
Showing posts with label Handbook. Show all posts

Monday, March 3, 2014

Don't Go Back to School by Kio Stark ebook free download

Here is a radical truth: school doesn’t have a monopoly on learning. More and more people are passing on traditional education and college degrees. Instead they’re getting the knowledge, training, and inspiration they need outside of the classroom. Drawing on extensive research and talking to over 100 independent learners, Kio Stark offers the ultimate guide to learning without school. Don’t Go Back to School tells you how to learn what you need to learn in order to do what you need to do, without having to bend your life or your finances to fit into traditional schooling. This inspiring and practical guide provides concrete strategies and resources for getting started as an independent learner. Don’t Go Back to School is essential reading if you’re considering traditional higher education—and if you’re ready to become an independent learner.

Praise for Don't Go Back to School:

"You don't need school for that! This is not a book about an easy path, but a book about a path that works. If you want to learn, go learn. But you don't need school for that." ~ Seth Godin, author, Stop Stealing Dreams.

“Not going to graduate school felt like a failure at the time, but wound up being the best choice I ever made. It set me out on a path of self-learning and discovery that led me to work I love, work that would've never flown in an academic setting. How I wish I'd had Kio's book as a guide to help me along the way!” ~ Austin Kleon, author, Steal Like an Artist


Sunday, March 2, 2014

The Copywriter's Handbook, Third Edition by Robert W. Bly free ebook download

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. 


Among the tips revealed are



• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message 
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ~ David Ogilvy



Thursday, February 27, 2014

The Art of Happiness by Dalai Lama free ebook download

Nearly every time you see him, he's laughing, or at least smiling. And he makes everyone else around him feel like smiling. He's the Dalai Lama, the spiritual and temporal leader of Tibet, a Nobel Prize winner, and a hugely sought-after speaker and statesman. Why is he so popular? Even after spending only a few minutes in his presence you can't help feeling happier.

If you ask him if he's happy, even though he's suffered the loss of his country, the Dalai Lama will give you an unconditional yes. What's more, he'll tell you that happiness is the purpose of life, and that the very motion of our life is toward happiness. How to get there has always been the question. He's tried to answer it before, but he's never had the help of a psychiatrist to get the message across in a context we can easily understand.

The Art of Happiness is the book that started the genre of happiness books, and it remains the cornerstone of the field of positive psychology.

Through conversations, stories, and meditations, the Dalai Lama shows us how to defeat day-to-day anxiety, insecurity, anger, and discouragement. Together with Dr. Howard Cutler, he explores many facets of everyday life, including relationships, loss, and the pursuit of wealth, to illustrate how to ride through life's obstacles on a deep and abiding source of inner peace. Based on 2,500 years of Buddhist meditations mixed with a healthy dose of common sense, The Art of Happiness is a book that crosses the boundaries of traditions to help readers with difficulties common to all human beings. After being in print for ten years, this book has touched countless lives and uplifted spirits around the world.