Showing posts with label Psychology. Show all posts
Showing posts with label Psychology. Show all posts

Wednesday, March 5, 2014

The Belief Instinct by Jesse Bering ebook free download

Top 25 Books of 2011 by the American Library Association, Choice Reviews
Named one of the 11 Best Psychology Books of 2011 by The Atlantic

"A balanced and considered approach to this often inflammatory topic." —Nature

Why is belief so hard to shake? Despite our best attempts to embrace rational thought and reject superstition, we often find ourselves appealing to unseen forces that guide our destiny, wondering who might be watching us as we go about our lives, and imagining what might come after death. 

In this lively and masterfully argued new book, Jesse Bering unveils the psychological underpinnings of why we believe. Combining lucid accounts of surprising new studies with insights into literature, philosophy, and even pop culture, Bering gives us a narrative that is as entertaining as it is thought-provoking. He sheds light on such topics as our search for a predestined life purpose, our desire to read divine messages into natural disasters and other random occurrences, our visions of the afterlife, and our curiosity about how moral and immoral behavior are rewarded or punished in this life.

Bering traces all of these beliefs and desires to a single trait of human psychology, known as the "theory of mind," which enables us to guess at the intentions and thoughts of others. He then takes this groundbreaking argument one step further, revealing how the instinct to believe in God and other unknowable forces gave early humans an evolutionary advantage. But now that these psychological illusions have outlasted their evolutionary purpose, Bering draws our attention to a whole new challenge: escaping them. 

Thanks to Bering's insight and wit, The Belief Instinct will reward readers with an enlightened understanding of the universal human tendency to believe-and the tools to break free.




Monday, March 3, 2014

Time Warped by Claudia Hammond ebook free download


Drawing on the latest research from the fields of psychology, neuroscience, and biology, writer and broadcaster Claudia Hammond explores the mysteries of our perception of time in her book Time Warped.

Why does life seem to speed up as we get older? Why does the clock in your head move at a different speed from the one on the wall? Why is it almost impossible to go a whole day without checking your watch? Is it possible to retrain our brains and improve our relationship with it?
In Time Warped, Claudia Hammond offers insight into how to manage our time more efficiently, how to speed time up and slow it down at will, how to plan for the future with more accuracy, and she teaches how to use the warping of time to our own benefit.

“In Time Warped, Claudia Hammond… has a steady touch in conveying the research, adding user-friendly charm even to exhaustive descriptions of the mechanics of boredom. A chapter on visualization is particularly intriguing.” (Jascha Hoffman, New York Times)

“This lively introduction to the psychology of time perception is an intriguing take on the fluidity of reality.” (Publishers Weekly)


Wednesday, February 26, 2014

Hooked by Nir Eyal free ebook download

Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 


This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. 

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: 

- Practical insights to create user habits that stick. 
- Actionable steps for building products people love. 
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. 


Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.